Facebook, Instagram, IG Stories, IG Carousel & IGTV
With advent of IG Stories, IG Carousel & IGTV, aspect ratio 9×16 is here to a stay. The challenge with this new format is that it needs to be considered during the planning stages. It affects the methods in which a social media production approaches the framing of the each camera shot. When producing a Facebook live stream the requirement is most usually 16 x 9. However, in post, the requirement often changes. No one understands these needs more than the team at eXciteLive.
If your project requires a 9×16 delivery then contact us to see what we can do for your content.
Social Media Live Streaming
There are many social media options to consider when preparing to produce a live stream. Each of these are opportunities to engage your fan base directly as well as ad them as active participants in your live stream project. Below we will give examples as to methods of bringing social media into your event.
Displaying Twitter feeds on your live stream
One of the most exciting parts of live streaming an event is the instant acknowledgment of the viewer. Nothing completes this like the on screen Twitter feed.
When the host or guest engages the home viewer by addressing their individually tweeted question or statement with an audible live comment, the momentum of live tweets escalate exponentially. With each Tweet read on air, more and more fan engagement is instantly realized. Our Twitter streaming equipment allows the Live Twitter Operator (LTO) to moderate every incoming Tweet. Nothing ends up on the screen until your chosen social media director approves the tweet. During a show we have the ability to subscribe to up to three # tags at the same time or a combination of up to three # tags and @ symbols. Needless to say, this is not only a huge fan favorite, but brands, firms and ad agencies love the instant gratification of a well-placed tweet in the middle of a live production.
Instant Video Clips for Press Releases & YouTube
There are so many outlets for the consumer to spend their expendable time that there is really on a very short window in which we can grab their attention and engage them with new exciting information. It is with this in mind that the team at eXciteLive has perfected a system of pulling the hottest clips at the best moments and prepare them for the social media posting only seconds after they were streamed live. Gone are the days that your social media manager would need to wait until hours after the live event to start posting the clips. Your Instagram post will be as real time as the event is live. Your PR firm can get started on its Press Releases hours before the end of their show.